This project is a promotional campaign created for a museum exhibition focused on the legacy of Abraham Lincoln in the civil war. The client requested a cohesive set of materials including an event poster, a commemorative lanyard for the gift shop, and two Instagram advertisements to promote the exhibition online. The design uses a historic color palette, vintage illustration style, and strong
block-based layout inspired by Civil War–era printed materials while remaining clear and engaging for modern audiences. Together, these pieces form a unified marketing campaign designed to attract visitors and promote the museum event.
block-based layout inspired by Civil War–era printed materials while remaining clear and engaging for modern audiences. Together, these pieces form a unified marketing campaign designed to attract visitors and promote the museum event.
